Yet again, a well know international telephone company has sent me a bill for telephone services for a telephone number I have not owned since 2004, two house moves ago. I have repeatedly rung the company and informed them that I no longer live at that address nor do I have that phone number with any telephone company but they persist in sending me a bill for $6.00 AUD a month.
The frustration of it all just cannot be described. But… the frustration has brought an important topic to mind. Servicing our customers or clients better.
For me customer service is about a number of things. It’s about smiling when dealing with a complaint and accepting someone’s thank you for a job well done. It’s about going the extra mile to ensure your customer or client has what they need and that they are happy with the product or services they have purchased from you. Customers are the lifeblood of any business. So why don’t businesses do a better job of customer service, particularly big business?
Some of the ways you can find out if your customer service is acceptable to your customers is to;
- Ask your customers in a survey what they think of your customer service skills and where you could do better,
- Look at the number of referrals you receive. If your customers are happy with your service or products, then they will refer you to their friends and family. Referal Marketing or Networking can be extremely powerful and profitable for any business.
- Look at your return rate. Are your customers returning to you for their next purchase?
Why not review your customer service policies and survey your customer base for their opinions on how you can make improvements? You might be surprised by what you find.
The post Vent warning…. appeared first on Tilda Virtual.
